JollyFresh: How one woman is transforming Nigerian kitchens, fighting food waste
In Nigerian kitchens, the aroma of simmering stew is a daily ritual. But preparing it? That’s another story. Washing, chopping, and blending tomatoes, peppers, and onions can turn a simple meal into a one-hour affair.
Chinyere Agha, founder of JollyFresh Tomato Mix, is rewriting that narrative with a simple but powerful innovation: a ready-to-use blend of fresh tomatoes, onions, and peppers packaged in convenient pouches.
“Our mission goes beyond saving time,” Chinyere shares. “We’re helping Nigerian families cook healthier meals while tackling food waste head-on.”
For many Nigerians, tomatoes are an essential part of everyday cooking. Yet, according to local estimates, nearly 45% of tomatoes harvested in the country go to waste due to poor storage and transportation. JollyFresh Tomato Mix, with its 12-month shelf life, is changing that. No refrigeration needed, no spoilage. This means fewer losses for farmers and fresher meals for households.
“It’s heartbreaking to see farmers lose their produce,” Chinyere adds. “By preserving these tomatoes in a shelf-stable form, we’re not just extending their life—we’re giving farmers more value for their hard work.”
Every ingredient in JollyFresh Tomato Mix is locally sourced. This isn’t just a business—it’s a community. By working directly with smallholder farmers, the brand supports rural livelihoods and ensures that the agricultural value chain stays active year-round.
In a market where many sauces are filled with preservatives and artificial additives, JollyFresh stands out. It’s 100% natural.
“We don’t compromise on health,” Chinyere insists. “Families deserve clean, healthy food without spending hours in the kitchen.”
And customers agree. From Lagos to Aba, JollyFresh Tomato Mix is fast becoming a kitchen staple for students, busy moms, and food vendors alike.
“Our customers tell us it’s like having a sous-chef,” Chinyere laughs. “You just open, pour, and cook.”
As the demand for fast, healthy, and sustainable cooking solutions grows, Chinyere Agha is leading the charge, one sachet at a time—bringing convenience and care back into the Nigerian kitchen.
